Desiree Reavis is a natural born leader who has been destined for her moment of greatness as the CEO of one of the fasting growing labels in the music industry. From the early stages of her life she was groomed musically. While starting off playing the piano in church that led to her getting residuals at many different upscale restaurants for her talent. This triggered her to learn more about the business aspect of the industry as she would continue to grow. “I always knew I wanted to be a CEO of a music label, I always loved the business side of the industry, after studying, it just made perfect sense so naturally to me” said Desiree Reavis in a past interview.
In the early 2000’s she would go on in her continuation of learning the business by joining multiple street teams & doing club/concert promotions for major artists such as Akon, Snoop Dog, The Back street Boys and many more. Climbing the ladder she would later find herself getting Mentored by major record label A&R’s from the likes of Roc Nation, Universal Latin and many more. In 2006 she Desiree Reavis began working as a spoken word artist. in a short period of time from this action it led her to opening up for the likes of major artist such as Mike Epps, Dead Prez, and many more big names.
She would go on to be given a chance to Make her national Television debut on BET’s Lyric Cafe before the show ultimately got canceled. These steps in her professional career led her producing Many spoken word events including “The Stage” which ran for up to 15 years. All of these past experiences led her to forming “The Desired Group” in 2019 which is a full multimedia firm that offers artist management, development, marketing, and public relations.
Her latest artist E1even has become a success fast under her Cloud of experience and well respected professionalism. Already having meetings with Big labels such as Republic records for her new artist, its clear to see that she has to formula to succeed in the music industry. Desiree Reavis shows that with hard work and dedication to your craft you can accomplish your dreams with consistent efforts.
To stay connected to the latest Mogul in the music industry go to www.thedesiredgrp.com or you can visit her instagram @thedesiredgroup